Japan Weather Research

Moved onto the International Product Team for The Weather Company,  my team was tasked with increasing the audience in Japan. Not having any familiarity with Japan, I dove into action finding every piece of information I could get my hands on.

Needing a voice on the ground there, I found that we had a Japanese Weather Company office in Tokyo. Doing some digging internally, I was able to forge a relationship AND a team willing to help conduct research and testing on the ground there. I put a business case together to travel to Japan to see these plans through - BOOM, I was off! 

The relationships and research plan were key to my success in gathering qualitative discovery insights in Japan and quantitative insights utilizing our Japanese counterparts.

My role
  • Understand The Weather Company user discovery goals

  • Collaborate with research team for discovery plan

  • Gather and conduct user interviews with people in or from Japan

  • Create relationship with Japanese Weather counterparts

  • Conduct on-the-ground discovery and user testing

  • Document and present actionable findings

  • Conduct design thinking workshops as a result of research findings

AppDsk_Icons_01.png

iOS users were used in gathering survey data

iOS

Japan Research process
JPN_Q1_PRCS.png
JPN_Q2_PRCS.png

For The people of Japan

How do we improve the overall weather experience tailored to our existing and future Japanese audience?

How can we provide people in Japan a weather app that feels local and made for them?

Competitive weather market

Competitive research was completed before and during the time in Japan

JPN_TV.png

Television

# 1 way people get their weather information

AppDsk_Icons_01.png

Mobile Apps

Very robust app landscape with Yahoo being the top weather app

JPN_Train_Goog.png

Enviromental / Google

Weather information is integrated into everyday life - If weather can't be found, it will be Googled

Japan Weather Interviews

These interviews were conducted before travel to Japan to help with testing assumptions and discovery planning 

JPN_Metoreor.png

1

Japan meteorologist was interviewed

JPN_Group.png

8

People interviewed total. Some live in Japan, others originally from there

JPN_MF.png

4&4 

Females and males were interviewed

While In Japan
JPN_Steps.png

100+k

Total steps taken during my visit in Japan

JPN_Group.png

16

People participated in user testing the new Weather Channel App designs

JPN_UmbCpl.png

25

People interviewed on the street

JPN_TKY_KYT.png

2+2

2 cities (Kyoto and Tokyo) with 2 types of weather conditions

Why Japan?

6th largest country in total app downloads* with over 20M Weather Downloads in 2017 (11.2M iOS/9.3 Android)

 

We currently have 3.6M MAUs with the potential to reach their current population of over 126 Million

 

Users already show a high propensity to use multiple apps on a regular basis to get the weather & related info they need. We have an opportunity to provide a comprehensive experience.

ARPU $0.60/apps, $0.14/web, $0.07 mobile

JPN_Hero2.png

For The Weather company

Greater user understanding - easier to use data visualizations

Assurance - AI providing contextualized narratives that are distilled. Proactive weather notifications, when the weather is going to change. Real-time-rain notifications, lightning notifications, flux alerts

No Place On Earth Has Better Weather! *Forecast Watch says so!

Japan Qualtrics Surveys

We ran a Qualtrics survey on our iOS app around weather accuracy. This was done as a result to the feedback received in interviews conducted before Japan travel

JPN_Survey_Find.png

*Only 136 people responded, meaning this information is not statistically significant

There's so much more

To see the full findings: