Allergy, Cold & Flu, GoRun, Ski, Boat & Beach… These are all examples of the Lifestyle offerings.
Leading the team to build a more unified ecosystem across all platforms, I created a template, in collaboration with a fellow UI designer, that was utilized for quick product creation. This was done to ensure we would not lose out on sponsorship opportunities.
I also forged a new way for Watson to enhance the value of each offering. No, not a chatbot. This work started with the Allergy offering. The cognitive personalization concept was also used to gain sponsorships to increase revenue.
Refine goals with OM team
Develop user discovery and research cadence
Build product suite ecosystem and templates (wireframes)
Collaborate with core product platform teams
Incorporate Watson into lifestyle product suite
Lifestyle offerings process
There's a lot more...
Lifestyle Offerings Purpose
Provide contextually relevant insights and data to help people get the most out of their activities, hobbies, and interests