Allergy, Cold & Flu, GoRun, Ski, Boat & Beach… These are all examples of the Lifestyle offerings. 

 

Leading the team to build a more unified ecosystem across all platforms, I created a template, in collaboration with a fellow UI designer, that was utilized for quick product creation. This was done to ensure we would not lose out on sponsorship opportunities. 

 

I also forged a new way for Watson to enhance the value of each offering. No, not a chatbot. This work started with the Allergy offering. The cognitive personalization concept was also used to gain sponsorships to increase revenue.