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lifestyle Offerings

Allergy, Cold & Flu, GoRun, Ski, Boat & Beach… These are all examples of the Lifestyle offerings. 


Leading the team to build a more unified ecosystem across all platforms, I created a template, in collaboration with a fellow UI designer, that was utilized for quick product creation. This was done to ensure we would not lose out on sponsorship opportunities. 


I also forged a new way for Watson to enhance the value of each offering. No, not a chatbot. This work started with the Allergy offering. The cognitive personalization concept was also used to gain sponsorships to increase revenue.

My role
  • Refine goals with OM team

  • Develop user discovery and research cadence

  • Build product suite ecosystem and templates (wireframes)

  • Collaborate with core product platform teams

  • Incorporate Watson into lifestyle product suite




Mobile Web

Desktop Web

Lifestyle offerings process

Having worked on each of the lifestyle Offerings, 

I Chose one product to focus on:



And Finally this.

These are actual screenshots of the product today and not comps. You can visit on your desktop / phone or download The Weather Channel app on iOS / Android.


Lifestyle Offerings Purpose

Provide contextually relevant insights and data to help people get the most out of their activities, hobbies, and interests

Research Findings

Utilizing user interviews, surveys and analytics, I created a user journey to show how people are affected by allergies.

Research Findings
original design
To this...
To this...

There's so much more

To see everything for this project, try this:

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