lifestyle Offerings

Allergy, Cold & Flu, GoRun, Ski, Boat & Beach… These are all examples of the Lifestyle offerings. 

 

Leading the team to build a more unified ecosystem across all platforms, I created a template, in collaboration with a fellow UI designer, that was utilized for quick product creation. This was done to ensure we would not lose out on sponsorship opportunities. 

 

I also forged a new way for Watson to enhance the value of each offering. No, not a chatbot. This work started with the Allergy offering. The cognitive personalization concept was also used to gain sponsorships to increase revenue.

Allergy_DSK_Hero.png
Allergy_App_Hero.png
My role
  • Refine goals with OM team

  • Develop user discovery and research cadence

  • Build product suite ecosystem and templates (wireframes)

  • Collaborate with core product platform teams

  • Incorporate Watson into lifestyle product suite

AppDsk_Icons_01.png

iOS

Android

Mobile Web

Desktop Web

Lifestyle offerings process
LO_Process.png

Having worked on each of the lifestyle Offerings, 

I Chose one product to focus on:

 

Allergy

And Finally this.

These are actual screenshots of the product today and not comps. You can visit weather.com on your desktop / phone or download The Weather Channel app on iOS / Android.

Allergy_ScrnSht.png

Lifestyle Offerings Purpose

Provide contextually relevant insights and data to help people get the most out of their activities, hobbies, and interests

Research Findings

Utilizing user interviews, surveys and analytics, I created a user journey to show how people are affected by allergies.

Allergy-UJ_01.png
Research Findings
original design
Allergy_Original.png
To this...
Allergy-Whiteboard_edited.png
To this...
Allergy_WFs.png

There's so much more

To see everything for this project, try this: